No statement or illustration can be used in any advertisement that creates a false impression of the grade, quality, make, value, currency of model, size, colour, usability, or origin of the product offered. In the USA, advertisements cannot contain an offer to sell a product when the offer is not a bona fide effort to sell the advertised product. This practice is now illegal in certain markets, notably the USA. A range of techniques are used to cause the potential customer to ‘switch’. The primary aim of a bait advertisement is to obtain leads that can be ‘switched’ to buying something else. The real purpose is to switch consumers from buying the advertised merchandise in order to sell something else, usually at a higher price, which is more advantageous to the advertiser. Bait advertising, specifically, is an alluring but insincere offer to sell a product or service that the advertiser does not really want to sell. offering goods deceptively cheap) then persuading them to buy something more expensive (‘switching’) or more than they originally intended.

To protect yourself always ask as many questions as possible, our locksmith price checklist is a great guide.The practice of enticing or ‘baiting’ the potential customer with a misleading advertisement (e.g. Prominent in London and areas near London.Commonly found at the top of search in Google Ads.Low Price advertised such as £49 / £59 are usually too good to be true.In summary the price and bait scheme for hiring a locksmith is on the rise, watch out the following: Summary on Locksmith Price and Bait Scheme Not giving name of locksmith – this could be signs of a sub contractor/call centreįor more tips of hiring a locksmith see our choosing a good locksmith guide. Claims of 3rd party approval – always check and verify any claims Cheap locksmith price such as £49 / £59 in Google Ads Claims to be “Police Recommended” are likely to be false The red flags to look out for when hiring a locksmith are: Review Has Detailed Job Info – Make sure you find positive reviews with detailed job informationĭo not just base your choice on one platform only.Hidden Reviews – bad reviews can be hidden on certain social media platforms.Paid for Reviews – reviews CAN be bought on platforms.We suggest looking for reviews on multiple platforms e.g. Get Locksmith Quotes Here Look for Locksmith Reviews on Multiple Platforms Try to get multiple quotes to ensure you are comfortable with the service you are asking for, and look for reviews in more than one location. Whether it’s a firm quote or an estimate? Ask for a quote based on a detailed outline of what is required Is there a call out charge and what does this cover? What does the advertised price specifically cover? If subcontracting who are they using and who do you pay/contact in case of any issues.

Will they be doing the work or are they subcontracting the work out to somebody else? You should ask any & as many questions you want in relation to the locksmith job such as: It is important to do research when hiring a Locksmith, to avoid the bait and switch scheme we recommend the following: Ask Locksmith the Correct Questions: How Can I Protect Myself against Bait & Switch Scheme? Read our average locksmith prices for how much typical locksmith jobs may cost included are prices of locks as well. These low prices are unrealistic for a job especially if you hiring a 24-hour locksmith after 8pm. Example of a £49 Bait and Switch locksmith advert

Bait and switch